How to Go Live on TikTok and Top Features You Should Use
Since its peak in 2020, the app has expanded significantly, and its features keep becoming better. The short-form video platform just introduced additional live capabilities, making it a formidable rival to Instagram and Facebook even though the app has long had a live option.
The major TikTok LIVE features, the prerequisites for going live, and a few pointers to remember before you begin your first broadcast are all covered in this post.
Live features of TikTok
By going live on TikTok, you can interact with your audience and foster community. The software provides strategies for enhancing the live-streaming experience for both artists and consumers.
Here are a few of the key characteristics:
- Q&A - During your show, viewers may ask you questions in real-time.
- Multi-user streams - You may go live with up to three people using TikTok's "Go Live Together" function.
- Live events - You may arrange and advertise your live to your audience in advance to create excitement around them.
- Gifts – If you are a member of TikTok's Creator Next Program, viewers may award you with badges that are worth money while you are live streaming if they like your video. Except if you reside in South Korea or Japan, where the minimum age limit is 19 or 20, only non-business accounts & users who are 18 years of age or older are permitted to collect these prizes.
- Moderators – Before going live, you may designate other users to keep the chatroom appropriate and secure for the information you're providing.
- Keyword filters – Using keyword filters to automatically delete comments that include terms or phrases you've identified is another technique to safeguard your live broadcast.
How to Live Stream on TikTok for Android and iPhone
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1. Open the app, then click the plus symbol.
- 2. Slide to the 'LIVE' tab.
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3. Add a title.
- 4. Click "Go Live."
By clicking on the "settings and privacy" page and choosing "LIVE replay," you may view the recording of your live for up to 90 days after it has ended. Your live video may then be downloaded or deleted from there.
How many followers are essential for live streaming on TikTok?
You must have at least 1,000 followers on TikTok to go live. The app has implemented this security measure to help users share material that their target audiences would find interesting.
Why am I unable to go live on TikTok?
You may not see the option to go live on TikTok for several reasons, including:
- You are under the age of 16.
- Less than 1,000 people follow you.
- You are now being reviewed or suspended because you recently broke one of TikTok's rules.
Tips for Livestreaming on TikTok
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1. Be aware of the peak app use times for your audience.
Make sure your target audience sees your content when it goes live. This requires precise knowledge of the peak app use times.
Check the "Followers" tab on your Analytics to learn this. Along with additional information, such as the videos and sounds that are most well-liked by your followers, it will reveal the hours and days when they are most active.
You should use all of this knowledge while making plans for your life.
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2. Set the stage.
Nothing makes me lose interest in a live show faster than poor lighting.
Make very sure your lighting is set up ahead of time as your priority. Setting up in front of a window with excellent natural light or purchasing artificial lighting are two options.
The next thing you need is a peaceful area. A lot of background noise may distract viewers & make it difficult to keep their attention. Make sure there isn't a lot of it. You might also spend money on an external microphone to enhance your audio.
Consider purchasing a tripod as well. You'll be able to move about easily while you're live.
Finally, check the quality of your wi-fi connection. If users of the app are having trouble hearing or seeing you, you risk losing their attention rapidly.
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3. Make a clear objective and plan.
Any time you want to engage with your audience, you have to have a certain objective in mind. It may include increasing brand recognition, discovering more about your target market, directing visitors to your website, creating leads, etc.
Outline your broadcast after determining your objectives. This will guarantee that you convey your main ideas and accomplish your objective.
Here is an example of a straightforward plan for a company introducing a new product:
- Welcome the crowd and call out certain usernames.
- Announce the new product.
- Examine the details of the product, such as its features, advantages, and first-hand customer feedback.
- Share discount code.
- Direct viewers to the webpage so they may buy.
- Respond to inquiries on the new product.
- Sign off after directing them to the website.
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4. Have a moderator.
You may designate a user as a moderator to make sure the chatroom is a fun and secure environment while you're broadcasting.
Bots and trolls are well known in chat rooms for their ability to distract people and prevent you from receiving crucial messages from your audience. The moderator will assist you in controlling the live event while you concentrate on engaging the audience and conveying your message.
A terrific method to engage your audience and increase brand loyalty is to go live on TikTok. If you don't yet have 1,000 followers, research topics for broadcasts by observing your rivals and determining which live method will help you reach your objective.
By doing this, you'll be well prepared when your account satisfies the criteria. Visit our post on 10 Tiktok stream success strategies for more information.