How to get followers on TikTok in 2023

Do you want more followers on your TikTok account? You are at the proper location at this time. We are going to walk you through 11 easy steps that you can do right now to increase the number of people that follow you on TikTok. TikTok is an excellent platform to concentrate part of your marketing efforts on since it has one billion members all over the globe. This is especially true if the Gen Z & Millennial markets constitute the bulk of your target demographic.

Even though it launched in 2016 (which is more than four years ago), TikTok had a banner year in 2020. TikTok is one of the newest social media platforms, and although it got its start in 2016, 2020 was a banner year for the site. TikTok's popularity increased as a result of the worldwide epidemic, which forced individuals to stay home and isolate themselves from their social networks. And it would seem that people are still finding the platform to be interesting. As the platform continues to expand, the user base continues to include users who do not fall into the platform's target demographic of Gen Z users. The platform's user base initially expanded to include Millennials, and then it became increasingly popular among Generation X and Boomers (though the Gen Z and Millennial bases are still the most represented).

Are you prepared to capture the attention of the more than 800 million people that use TikTok throughout the world? Let's get started!

How to Grow Your TikTok Followers

If you want to flourish on TikTok, you need to develop a broad presence on the site. When you have a bigger audience, you will get more attention for your brand, which will allow you to raise the number of people who are aware of your brand, improve your sales, and establish long-lasting connections with the people who make up your target audience. Even though there are platforms that may assist you in rapidly gaining more followers, the benefits of doing so will only be seen in the short term. You need real TikTok followers that genuinely care about your brand & what you have to say to make the most of the platform and use all of its features to their maximum potential.

To your good fortune, in the year 2022, there are several methods to increase the number of followers you have on TikTok:

• Use hashtags effectively
• Cross-promote your videos
• Post on TikTok at the right time
• Identify your target audience
• Leverage TikTok trends
• Educate your followers
• Challenges on TikTok may be created and taken part in.
• Interact with other people who create content for TikTok.
• Make advantage of material produced by users.
• Test out one of TikTok's development tools.
• Include a "call to action"

1. Identify Your Target Audience

If you want to increase the number of people who follow you on TikTok, one of the most crucial things you can do is determine who your target audience is. TikTok users come from a diverse range of demographics and locations, as is the case with users of other social media platforms. It's possible that the kind of information that resonates well with one group won't do the same for another group. Find out what your target audience is up to on the platform before you begin developing a plan for TikTok marketing or TikTok influencers. This is a vital step to take before beginning any of these processes.
After you have identified your target demographic, the next step is to develop content that is tailored particularly to that demographic. Although your objective is to increase the number of people who follow you on TikTok, it is essential to create content with the intention of enlightening and amusing your target audience to establish genuine relationships. Do not just put yourself out there in the hopes of gaining followers for the sake of gaining followers. You need to attract the appropriate kind of followers, ones who are enthusiastic about your company's name as well as its goods and services. Even if you have millions of followers, if those followers aren't interested in progressing further into your marketing funnel, those millions of followers won't be of any use to you.

2. Leverage Trends

TikTok is all about the trends, and if you seize on trends as they emerge, you may dramatically boost the number of people who follow you on the platform. Naturally, just because something is popular at the moment does not imply that you have to take part in it. When deciding which trends to follow, use caution to ensure that the people who make up your target market are also engaged in those trends.
TikTok trends are a fantastic tool for setting your business distinct from its competition and communicating a little bit more about the personality of your company.

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3. Educate Your Followers

The most successful video on TikTok for companies and influencers is material that teaches people something while still entertaining. Create material that is both interesting and informative to share with your followers on TikTok so they may benefit from what you have to offer. It is a fantastic idea to make use of creative material created for TikTok to convey information about your goods and services to your audience in a way that will be of the most use to them and will make their lives simpler.

Insert Link How we became popular

4. Use Hashtags

Because they make it so much simpler to identify groups of the information you're interested in, hashtags are very popular on the vast majority of social media sites. You may increase the size of your TikTok audience by using hashtags, particularly when you utilize a mix of branded hashtags, hashtags that are currently trending, hashtags that are relevant to your company, and generic hashtags.

5. Cross-Promote Your Videos

TikTok by itself is not enough for marketing and blogging to thrive. TikTok doesn't exist in a vacuum. Other social media channels, such as YouTube, Instagram, Facebook, and maybe even Pinterest or Reddit, need to be included in a comprehensive digital marketing plan to be effective. You should have a presence wherever the people that make up your target audience spend their time online.

Read more how we went virial on TikTok

Make use of your internet presence to do cross-promotion for your TikTok videos by publishing material from your TikTok account on other social media sites. If you check out Instagram Reels, which is the social media platform's response to TikTok, you'll see that many of its users post their material from TikTok on Instagram Reels. You can quickly and simply upload your TikTok movies with the TikTok watermark on all platforms; but, if you would want to remove the watermark, you may utilize our online editor, which is very simple to use. Using our editor, you can now quickly upload your films to the video-sharing platform Tiktok.

6. Post at the Right Time

You may increase the number of people that follow you on TikTok by making sure that you publish on the platform at the optimal times. The optimal time is, of course, when the majority of your target demographic is most likely to be active online. Finding the optimal setting may need some experimentation, but the result will be well worth the effort. We strongly suggest looking at a TikTok scheduling tool as a means of automating this procedure.

7. Create (and Participate in) Challenges

TikTok is rife with a variety of challenges. It is highly recommended that you take part in the same TikTok challenges that your target audience is taking part in. Be prepared to show off your dance talents, since many of the most popular challenges include dancing in some form or another (and get a little vulnerable). On TikTok, in addition to taking part in already-existing challenges, you also have the option of creating your challenges.

8. Get to Know Other TikTok Creators

It is important to keep in mind that TikTok, much like other social media sites, is a social platform. As a result of this, it is essential to interact with other producers on the site, making use of the duet and stich tools available on TikTok to boost engagement. Start by looking for methods to educate people about your goods and services as part of these engagement efforts (but avoid being spammy), but don't be afraid to connect with other artists just because you appreciate the stuff they provide. You also have the option of moving in together. Check out our article on how to go live as well as other features you should use to help you engage with other creators, and use it as a resource.

9. Use Content Generated by Users

You'll start to acquire a respectable library of user-generated material on TikTok as you produce more content for the platform and participate in more challenges there. User-generated content, often known as UGC, refers to any material that was produced by people. It is possible that doing so will assist create confidence in your business, lead to more interaction, and result in a rise in the number of your TikTok followers.
Create your challenge, run a contest, or create a trend with a certain hashtag if you want to collect a large amount of user-generated content (UGC).

10. Use a TikTok Growth Tool

If you want to attract a more engaged audience to your TikTok account, using follower tools is not the way to go. Okay, we know we've already mentioned that. To raise your signal using the TikTok algorithm, however, you may find that a large following bump is beneficial to you while you are just getting started. The following is a list of growth tools for TikTok that you may want to check out.

Social buddy You may identify followers who are interested in the material you're generating with the assistance of Social Buddy's superior targeting capabilities. To locate followers who are a good fit for your target audience, you may target prospective followers based on the industry or niche they are in, relevant hashtags, complimentary accounts, or even rivals. The primary goal of Social Buddy is to increase the visibility of your TikTok account among real people as opposed to bots or false accounts.

Social buddy TikTok content creators can get a discount when they buy followers through Social-Viral. It provides you with immediate access to new followers, and it also enables you to purchase views and likes, which boosts your content and increases the likelihood that it will become viral, allowing you to begin attracting even more targeted followers without requiring you to pay for them.

feed pixel A social media management tool that is compatible with numerous other social media platforms is provided by FeedPixel. FeedPixel is a tool that allows producers on TikTok to get more followers, views, and likes for their videos. Because it is translated into 75 different languages, it should function adequately for you regardless of where you are in the world. The growth option for your TikTok account includes both likes and views, and if you so want, you can even purchase followers and shares directly.

Gain More TikTok Followers by Being Innovative and Persistent

There is no time to spare if you are interested in gaining more followers on TikTok since the platform's popularity is only expected to grow in the next years. If you put the advice in this article to use, you'll be well on your way to boosting the number of people who follow you on TikTok, increasing the number of people who interact with your content, and creating a thriving community on the site. The fact that TikTok has 1 billion monthly active users as of January 2022 makes it almost certain that you'll be able to locate your target audience on the site; all you need to do is provide the content that they are interested in seeing.

The major feed on TikTok is called the For You page, and it provides users with highly tailored content that is generated based on the videos they have seen and liked on the platform as well as the TikTok producers that they follow. Having your content featured on TikTok's For You page is essential to your success on the platform; but, if you don't follow the other recommendations on this list, your chances of making it to the For You page or appearing frequently on the page are very low.

Don't let yourself get too overwhelmed by the quantity of advice included in this essay. You don't have to put all of these suggestions into practice all at once. To begin started, you should concentrate on discovering what your target audience views on TikTok as well as the times of day during which they are most active on the network. The next step is to provide high-quality content (with a call to action), which should be published at peak hours. After you've accomplished that, you'll be in a stronger position to put effort into the other strategies for expanding your TikTok following that we've outlined in this article.

Most essential, don't be scared to communicate with the people who make up your target audience and experiment with original methods to attract attention to the material you post on TikTok. You will eventually amass a sizable audience on TikTok, which will be of great assistance to you in achieving your marketing objectives.